資源簡介

教學設計
課題：滬教版選必一Unit3 Paying the price: Lesson 3 Traditions for sale
課型：閱讀課
時長：40分鐘
教師：余蘭花
班級：上海市第二中學梅隴校區高二（7）班、（12）班
一、語篇研讀
本單元是高中英語教材滬教版（2021）選擇性必修一第三單元，標題是Paying the price,單元的主題語境是“人與社會”,具體為商業化和商業化對人們生活的影響，例如：隱形營銷、通過現代科技手段刺激嗅覺增加對食物的購買欲、現代商業化的積極影響（公平貿易、互惠貿易）、青少年消費主要花在什么方面、網上購物售后問題以及傳統銷售（利用傳統節日營銷）。本單元分為閱讀與互動、語法活動、聽說、寫作和文化聚焦共五個部分，語篇皆圍繞Paying the price這一單元主題展開，通過聽、說、讀、寫、看等活動，引導學生了解現代社會商業化現狀，啟發學生思考商業化的積極影響和消極影響，客觀應對身邊無處不在的營銷，理性消費。
本課時所選取的語篇材料是文化聚焦的一篇閱讀。
What：本語篇通過對比的手法，描述了過去與現在慶祝春節、情人節、圣誕節方式的不同，著重強調了商業化對傳統節日的影響。作者在第一段的最后用一個反問句表明態度：傳統節日應和家人以及愛人度過而不是變成一個商業活動。并在文中指出一部分人擔憂現代慶祝傳統節日的方式可能會導致傳統手藝的丟失，而其他人則贊同這種改變，因為如此他們將有更多時間放松和度假。
Why：本文作者寫這篇文章是為了探討大商業環境對傳統節日是好是壞的問題，以及讓讀者意識到商業化正在悄然改變我們的生活，提醒人們：現代化慶祝傳統節日的方式可能導致一些傳統手藝的丟失。對于學生而言，這篇文章讓他們了解了過去慶祝傳統節日的方式，并提供了一些對傳統節日商業化的理解和思考，可以引導學生在閱讀文章之后發表自己的觀點，理性客觀的看待這種變化，并思考在當前大背景下，我們應如何保護傳統文化。
How：文章是一篇邏輯嚴謹、脈絡清晰的議論文。文章采用總分結構，篇首第一段總寫，說明現狀并表明態度，主體部分分為三個小標題分別論述，即春節、情人節、圣誕節慶祝方式的前后差異，一目了然，每個小標題下的內容均采用對比手法來呈現，結構工整緊湊。
二、學情分析
1. 主題知識儲備：
學生生活在中國的經濟中心，日常所見所感皆能明顯感受到商業化的痕跡，加之有很多機會接觸到時新的經濟消息，應當是對商業化的環境有著全面且清晰的感知，對于“商業化”這個話題再熟悉不過。并且學生在其他科目中對這個話題會有一定的了解和討論。因此學生是可以通過日常生活所見以及曾經接觸的相關閱讀、最新經濟消息等進行課前閱讀并思考。
雖然學生對本文背景知識比較熟悉，但是對課文中過去慶祝傳統節日的方式可能不甚了解，除此之外，在接觸本篇課文之前，學生應該沒有思考過大商業環境對傳統文化的影響究竟是好是壞的問題，因此，需要教師引導學生討論、深入思考，進一步總結觀點、發散思維。
2. 語言知識與技能：
學生可以通過仔細分析文章的結構來找出文章的主旨句并進行概括，通過文章對比的寫作手法找出每段的關鍵信息，了解人們在過去和現在慶祝春節、情人節以及圣誕節的方式有何不同，關注到商業化對傳統節日的影響。此篇文章結構工整，邏輯比較清晰，但和大多數英語文章寫作略有不同的是，每個小標題下的段落沒有主旨句，需要學生整段閱讀后再提煉，提高語言概括能力。此外，高二的學生雖然已具有批判性思維，但仍需教師通過多種教學策略來強化這一能力，幫助他們提高解決問題的能力。同時，老師還需要鼓勵學生加強語言運用，逐步提高聽說讀寫綜合語言運用能力，以便更好地掌握語言，理解文本，并發展自己的思維能力。
3. 文化意識與思維品質：
學生對于商業化這一主題有著一定的背景知識和相關經驗，但往往沒有深入思考過商業化的影響，尤其是商業化對傳統文化的影響。因此需要教師在課堂教學中帶領學生深挖文本，對比信息，通過問題的設計，引導學生深入思考，理性看待，并鼓勵學生發表自己的觀點，充分發揮思辨能力，提升思維水平。
三、本課教學目標
By the end of the class, Ss are expected to
explain how globalization and commercialization have changed the ways people celebrate the three traditional festivals and comprehend the author’s attitude towards the impact of commercialization for celebrating traditional festivals by analyzing the content and structure of the article；（學習理解---語言能力、學習能力）
express their own opinions concerning these changes through in-depth reading and comparison;（應用實踐---學習能力，思維品質）
learn to not only cherish and protect traditional festivals, but also cultivate cultural confidence and be willing to spread our traditional festivals. In addition, take a rational view of the impact of commercialization on traditional festivals through combining experience with this passage.（遷移創新---思維品質、文化意識）
四、教學過程（Teaching procedures）
Step 1: Lead-in
Interactive Task 1: Topic-related
Guiding Questions:
What festivals do you celebrate in your family Which is your favorite and why
Step 2: Pre-reading
Interactive Task 2: watch and discussion
Guiding Questions:
1. What do you think of this phenomenon Are you for or against it
2. If you are merchant, do you use traditional festivals as an excuse to spend money Why
Step 3: While-reading
Interactive Task 3: Think and predict
Guiding Questions:
What do you expect to read in the article
Interactive Task 4: Skim and get the main idea
Guiding Questions:
What is the passage mainly about
Interactive Task 5: Scan and complete
Guiding Questions:
1. How did people celebrate The Spring Festival / Valentine’s Day / Christmas at past How about modern celebrations
2. What do people think about the changes brought about by commercialization to the festivals
3. In terms of introducing festivals, what do the descriptions of the three festivals have in common
4. Why does the author start the passage with examples
Step 4: Post-reading
Interactive Task 6: Group discussion
Guiding Questions:
1. Can you think of other changes brought about by commercialization to the Spring Festival What changes
2. Do you prefer the old traditional way to celebrate the Spring Festival or the modern commercialized way Why
Interactive Task 7: reach a conclusion---think and understand
Guiding Questions:
1. How do you understand the title “Traditions for sale”
2. What is the author’s view on the festivals
3. What price are we paying for the commercialized traditions
Assignments
1. Written work (Compulsory---individual work)
Choose your favorite festival and write an essay to introduce: how did your family celebrate it
Word limit: around 120 words.
2. Oral work (Optional---group work)
Surf the Internet in groups of four to collect information of another commercialized festival.
Then prepare a presentation by imitating the “Spring Festival” part or “Christmas” part based on what you have collected and what you have learned in class.
Select one group member to share the presentation in next class.
板書設計：
Traditions for sale
Main idea: Whether big business is good or bad for our traditions.
The changes:
Traditions Modern celebrations
Ways of shopping: traditional markets supermarkets ＆ online
The Spring Festival Time (feast): spent a week /
Place(dinner): at home at a restaurant
/ card
Valentine’s Day: Ways: messages presents
/ dinner
trees goods
Christmas: Evolution: get-togethers global events
Presents shopping
Attitude: bad
Traditions for sale
Driven by profits, big businesses make use of festivals for marketing purposes. Festival are not only cultural symbols, but also commercial events. Nowadays, people use them as an excuse to spend money, but shouldn't our traditional festivals be about spending time with family and loved ones instead
The Spring Festival
It's early February, and Zhang Xiao is packing her suitcase for the Spring Festival. She's not alone; another 400 million Chinese will be on the move during the week-long break. The Lunar New Year is the biggest public holiday in China, with a history stretching back thousands of years. It is celebrated across the world, in cities from New York to London, from Sydney to Vancouver.
The words "Spring Festival" bring to mind a big harmonious family gathered around the dinner table raising a toast to the new year. In the past, families bought ingredients at traditional markets and spent a week preparing the New Year's feast. Nowadays, many people do their grocery shopping in supermarkets or online. It’s also common to have the family reunion dinner at a restaurant rather than at home. Some are worried that old cooking traditions will be lost because of this, but others welcome the change because they now have more time to relax and enjoy the holiday together.
Valentine's Day
Thirty-year-old James has been shopping in Paris. He's had his hair cut, he's bought a card with a heart-shaped design and he's got some chocolates for his girlfriend. Today is 14 February or Valentine's Day—a day when romance and love is celebrated around the world.
Lovers originally celebrated this day by sending romantic messages to each other, but today, sending a card isn't enough. Businesses advertise flowers, perfume, jewellery and romantic dinners for two in the weeks before 14 February, and millions of gifts are produced. James may have only spent 12 euros on his chocolates, but globally, consumers spend 11 million euros every year!
Christmas
On 1 December in Trafalgar Square in London, hundreds of lights on a huge tree are lit. ln high streets and homes across the world, lights on billions of other trees are lit by people too.
Christmas Day is not until 25 December, but in recent years, customers have started to shop weeks in advance. Because of this trend, people in the UK now start thinking of Christmas presents about 11 weeks before the day! Christmas trees decorated for the holiday are typically shown in advertisements. This is because the tree plays an important role in traditional Christmas celebrations: it is the place where the family members gather and where the beautifully wrapped presents are left. Today, big businesses have turned Christmas into a global event, and Christmas products and decorations are made and sold all over the world. Some people think that Christmas has become too commercialized, and that there is too much focus on shopping and advertising. However, people love giving each other presents, no matter what their culture or traditions are.
Worksheet 1
I. Skim the passage and conclude the main idea.
What is the passage mainly about
II. Read the passage and find out the changes brought about by commercialization to each festival. Then complete the table.
Festivals Traditions Modern celebrations
The Spring Festival
Valentine’s Day
Christmas
People’s attitude
Answer questions:
1. In terms of introducing festivals, what do the descriptions of the three festivals have in common
2. Why does the author start the passage with examples
Worksheet 2
I. Group discussion.
1. Can you think of other changes brought about by commercialization to the Spring Festival
2. Do you prefer the old traditional way to celebrate the Spring Festival or the modern commercialized way Why
II. Deeply understand this passage.
1. How do you understand the title “Traditions for sale”
2. What is the author’s view on the festivals
3. What price are we paying for the commercialized traditions

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